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3 September 2007

Category: press

Which jewellery designer is a hit with rough sleepers in the city? Following its debut appearance at The Summer Fair held at Excel (Docklands) last month, jewellery brand Jane Davis Jewellery has gone from selling its beautiful handmade jewellery via it’s own line boutique to being stocked in a number of outlets including department stores, gift shops, lifestyle boutiques and spas. The brand who recently was awarded he Guild of Master craftsman is still receiving a high number of trade orders once month on from this event, meaning the brand will be in a staggering number of over 30 outlets by the end of this season. One outlet in particular caught the eye of Head Buyer at Rough Sleepers, based in Camden. Rough Sleepers is a 21st century charity shop set in a beautiful feng shui-ed space right in the middle of Camden. It sells contemporary menswear, womenswear, accessories and art handpicked by manager Katsu, with all the profits from Rough Sleepers going direct to Novas, a charity which helps homeless and socially excluded people. Walk through the door of Rough Sleepers and you could easily mistake the shop for a hip boutique in Paris, Japan or South Molton Street. Designed by Sonoko Obuchi, the interior is stark white, gallery style. Metal poles mimic the shape of a giant shopping trolley, shop worker Manuel told me, that this is to reflect how supermarket trolleys are used by homeless folk to transport belongings. A glass case houses accessories where selected pieces from the Jane Davis collection will feature. "We were immediately drawn to the Jane Davis collection because of its unique and exquisite beauty, which mirrors the high end design aesthetic of Rough Sleepers. Rough Sleepers though a shop where all the profits go into charitable initiatives to help the homeless and socially excluded has gone for the quality designer market which Jane Davis seamlessly fits into because of the exclusivity, handmade and beauty aesthetic that the brand adheres to." Katsuhide Nakabo Store Manager Rough Sleepers Why not pop in to see the jewellery for yourself or simply view on-line at www.janedavis.co.uk - this brand is proving to be the next big name in the accessories market. Rough Sleepers is at 43 Chalk Farm Road, Camden, London NW1 8AJ. Phone: 020 7485 4848.

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